Stephen Apperly

B. Eng (Aero) M.App.Fin.(Melb)


Prior to founding Longreach, Stephen had a career in merchant and investment banking. While at Capel Court, Stephen helped develop methods for creatively funding large-scale public and private property development and infrastructure projects. These projects were located both locally and internationally.

In particular his work with Swiss based, zero coupon bond funding structures was successfully used by some of Australia’s most prominent property development and investment groups.

Stephen co-founded the RIA Property Group in 1990. Stephen comes from a family of six architects. His father was Chairman of the School of Architecture at the University of NSW in Sydney. Stephen has always had a great interest in all aspects of property, including design.

Stephen is an Aerospace Engineer and holds a Master of Applied Finance from the University of Melbourne. He is married with two children.


Richard Apperly


Richard founded Pixelskin Interactive in 1996. Pixelskin became one of Melbourne’s leading digital agencies and over a number of years gained national prominence at the Australian Interactive Media Internet Awards.

In 2005 Richard evolved Pixelskin into Winebox Digital. Winebox Digital has provided IT solutions and digital marketplace platforms for many Wineries throughout Australia, the United States and France.

Prior to Pixelskin, Richard spent more than ten years in various senior IT roles for a US based data and analytics multi-national group.